Website Women's Imaging Center
I teamed up with a graphic designer from Medical Specialties Managers to create a brand-new, patient-focused website for the Women’s Imaging Center in Orange, California. Since we were building the site from the ground up, my role went beyond writing copy. I also made user experience (UX) recommendations, developed a tone of voice that establishes trust, and created content that was both engaging and useful.
The goal was to create a digital resource that could help retain current patients and bring new ones through the door. To do that, I focused on what sets the Women’s Imaging Center apart: more than 40 years of serving women in Orange County, a dedicated staff, and a long history of community outreach. I highlighted those key differentiators throughout the site, especially on the Our Story and Our Staff pages.
For the Services and Patient Education sections, I translated complex medical information and procedures into clear, easy-to-understand language while treating sensitive topics with compassion. I also developed site navigation, created cohesive CTA messaging, and wrote original content for the blog.
My overall approach was to create a conversational, welcoming tone that puts patients at ease, while keeping SEO in mind and ensuring it never felt forced.
The site has since been updated, but you can see examples of pages from the original launch below.
Homepage
About Us
Services
Patient Education
WIC Blog
