hey THERe

I'm Sara and I like words. In fact, I obsess over them. In a good way. So, when I graduated from college with a BA in Psychology, I decided to pursue a professional writing career. That was over 20 years ago.

I got my start in magazine editorial, wrote in-house for some of the world's most renowned retailers then went agency side 10 years ago. I specialize in CPG, food and beverage, fashion, beauty, luxury, hospitality, and pharma, but I’ve written for practically every industry (see below for details). And my words have appeared in print, on TV, on the radio, OOH and all over digital and social.

So what can I do for you?

  • Integrated campaign ideation and execution (print, digital, social, OOH, radio, TV)

  • Defining tone of voice and developing style guides

  • Brand strategy and positioning

  • UX/UI-optimized websites

  • eComm including product copy (romance and technical)

  • Digital content and SEO

  • Editorial and blog writing

  • CRM emails

  • Social content (organic and paid)

  • Script writing (audio and video)

  • Print ads, brochures, and catalogs

  • Editing and proofreading

AND SO MUCH MORE.

Clients/brands I’ve worked with by industry:

Fashion/Retail/Luxury: Bloomingdale's, Saks Fifth Avenue, Lord & Taylor, Victoria’s Secret, Amsale, Keds, TUMI, Movado
Beauty/CPG: Garnier, Olay, Lancôme, Matrix, St. Ives, Pond’s, Simple, Suave, Caress, Vaseline
Food & Beverage/CPG: HelloFresh, Green Chef, EveryPlate, KIND Snacks, Knorr, Magic Spoon, Hellmann’s, Ice Cream Now (Unilever brands), Breyers, Talenti, Pure Leaf, Lipton
Hospitality: Marriott International (all 30 brands)
Telecom: Verizon
Automotive: Cadillac
FinTech: Klarna
Electronics: Samsung (Cheil)
Editorial: J-14 magazine, Grace magazine
Pharma/Healthcare: Pfizer, Allergan (winning pitch), Walmart Health, SkinMedica, Women’s Imaging Center South Orange, and several other brands across oncology, rheumatology, immunology, mental health, and sexual health
Behavioral Health: East Side Social
Non-Profit: Girl Scouts, STK Sports Academy
Real Estate: The Muse (Austin), Estate at The Yards (DC), 530 Fifth Avenue (NYC)

Hit me up at sara.eve.molina@gmail.com if you want to chat about freelance, temp-to-perm or full-time opportunities.

Let's tawk, no big whoop.