TikTok Shop Videos Pure Encapsulations
When I was brought on for a 6-month maternity leave coverage at Nestlé Health Science, supporting two supplement brands, I was thrilled to jump in. With a passion for CPG, knowledge of pharma and personal experience with the power of supplements, I knew it would be a natural fit for me.
One standout project: a series of TikTok Shop videos for Pure Encapsulations. Partnering closely with two talented designers, I scripted on-asset copy and crafted punchy captions that tapped into TikTok trends and highlighted the brand’s unique RTBs—all while staying aligned with regulatory guidelines.
The result: thumb-stopping content that increased brand visibility and drove conversion across six featured products.
Below are some examples of the videos we created. Check out more here.
Real talk: Muscles need Magnesium (glycinate)! Tap to shop our high-quality supplement.‡ ⬆️
Expectation = reality with Pure Encapsulations®! Grab favorites like Vitamin D3 & K2 today. ⬆️
Reset your routine for spring! Start with simple habits and add our O.N.E.™️ Multivitamin.‡ ⬆️
Start your day strong with high-quality bone and vascular support! ‡ Shop Vitamin D3 & K2. ⬆️
Are you ready to support healthy cellular aging?‡ Try our science-backed NR Longevity today! ⬆️
In for 2026: Pure, premium supplements! Shop our best sellers like O.N.E. Multivitamin today. ⬆️
Get in on the Vitamin D3 & K2 buzz with our clean, FREE FROM formula.‡ Discover the Pure Difference!
Investing in your immune health with Zinc 30 just adds up! ‡ Tap to try our premium formula today.
Reach your wellness goals with Pure Encapsulations®! Shop best sellers like Magnesium (glycinate) and O.N.E. Multivitamin.‡
Feel good, look good with support from our pro-approved, science-backed supplements.* Shop now! ⬆️
Your holiday glow up starts with healthy aging support from NR Longevity™! Tap to shop now! ⬆️
Our Vitamin D3 & K2 offers bone and vascular support in one convenient capsule. Try it today!
O.N.E™ Multivitamin has everything you need for daily wellness, nothing you don't. Tap to shop! ⬆️
Not all magnesium supplements are created equal! Try our well-tolerated Magnesium (glycinate).*