#CurlsCan Campaign for Garnier

#CurlsCan Garnier

When Garnier launched Curl Nourish, their 1st collection of sulfate-free haircare made just for curly girls, we developed an integrated campaign called #CurlsCan.
Rooted in empowerment and individuality, we positioned Garnier as a curl authority by creating a content hub in partnership with NaturallyCurly.Com.
Then we invited customers to join the conversation with a custom social filter that let them proudly share what their unique curls can do.

Here are some examples of content I wrote for the curl hub and the custom social filter, which both appeared on GarnierUSA.com.

Content Hub

Custom Social Filter