#CurlsCan Campaign for Garnier

#CurlsCan Garnier

In early 2016, Garnier introduced Curl Nourish, their 1st collection of sulfate-free haircare made just for curly girls. To promote the launch, we created an integrated campaign called #CurlsCan, a concept built on empowerment and celebrating individuality. We positioned Garnier as a curl authority by developing a curly hair content hub that leveraged knowledge from the brand's partners at NaturallyCurly.Com. Then we invited customers to join the #CurlsCan conversation with a custom social filter that let them make a statement about their unique curls.

Here are some examples of content I wrote for the curl hub and the custom social filter, which both appeared on GarnierUSA.com.

Content Hub

Custom Social Filter