#CurlsCan Campaign for Garnier

#CurlsCan Garnier

When Garnier launched Curl Nourish, their first collection of sulfate-free haircare made just for curly girls, we developed an integrated campaign called #CurlsCan. Rooted in empowerment and individuality, we positioned Garnier as a curl authority by creating a content hub in partnership with NaturallyCurly.com.

We then invited customers to join the conversation with a custom social filter that let them proudly share what their unique curls can do. By encouraging authentic user participation, the campaign boosted brand awareness and drove strong community engagement.

Here are some examples of content I wrote for the curl hub and the custom social filter, which both appeared on GarnierUSA.com .

Content Hub

Custom Social Filter