Website Women's Imaging Center of Orange County
In Spring 2018, I teamed up with a graphic designer from Medical Specialties Managers to create a brand new informational and educational website for the Women's Imaging Center in Orange County. Since we were building the site from the ground up, it required more than just writing copy on my part. It involved making recommendations about user experience, developing a voice that establishes trust, and producing interesting and useful content.
At a top level, the goal of the project was to develop a digital resource that helps with patient retention and getting new ones through the door. The way to do that is the focus on what sets the Women’s Imaging Center apart from its competitors: Over 40 years of serving the women of the OC, dedicated staff members, and long-standing community outreach. I chose to highlight the WIC difference through the Our Story and Our Staff pages.
To create the Services and Patient Education sections of the site, I was tasked with translating complicated procedures into easily understandable copy and speaking to sensitive subject matter in a compassionate way. Other responsibilities included crafting clear navigational names, developing cohesive CTA messaging across the site, and writing original content for the blog.
My overarching approach to copy was a conversational, welcoming tone that aims to put visitors at ease. All while taking SEO into consideration but never feeling forced.
See some examples of pages on WIC website below and check out the live site at womensimagingcenter.com
Homepage
About Us
Services
Patient Education
WIC Blog
