hey THERe
I'm Sara and I like words. In fact, I obsess over them. In a good way. So, when I graduated from college with a BA in Psychology, I decided to pursue a professional writing career.
A conceptual copywriter and creative leader, I craft words that build trust, drive action, and deepen brand loyalty. I got my start in magazine editorial, wrote in-house for some of the world's most renowned retailers, and then went agency-side 10 years ago. I specialize in CPG, food & beverage, beauty, hospitality, and health, but I’ve written for practically every industry (see below for details).
I’m passionate about empowering people to choose products and experiences that support their well-being and bring them joy. And I’m particularly interested in collaborating with brands that are committed to making a positive impact on people and the planet.
So what can I do for you?
360 campaign ideation and execution (print, digital, social, OOH, TV)
Brand voice and style guide development
Brand strategy and positioning
Social content (organic and paid)
Digital video and audio scripts
SEO/UX optimized web content
eComm including product copy (romance and technical)
CRM emails
Blog posts and articles
Direct mail, brochures, and catalogs
AND SO MUCH MORE
Clients/brands I’ve worked with by industry:
Fashion/Retail/Luxury: Bloomingdale's, Saks Fifth Avenue, Lord & Taylor, Victoria’s Secret, Amsale, Keds, TUMI, Movado
Beauty/Personal Care: Garnier, Olay, Lancôme, Matrix, St. Ives, Pond’s, Simple, Suave, Caress, Vaseline
Food & Beverage/CPG: HelloFresh, Green Chef, EveryPlate, KIND Snacks, Knorr, Magic Spoon, Hellmann’s, Ice Cream Now (Unilever brands), Breyers, Talenti, Pure Leaf, Lipton
Hospitality: Marriott International (all 30 brands and Marriott Bonvoy)
Telecom: Verizon
Automotive: Cadillac
FinTech: Klarna
Electronics: Samsung (Cheil)
Editorial: J-14 magazine, Grace magazine
Health/Pharma: Pfizer, Allergan (winning pitch), Walmart Health, SkinMedica, Women’s Imaging Center South Orange, and several other brands across oncology, rheumatology, immunology, mental health, and sexual health
Behavioral Health: East Side Social
Non-Profit: Girl Scouts, STK Sports Academy
Real Estate: The Muse (Austin), Estate at The Yards (DC), 530 Fifth Avenue (NYC)
Hit me up at sara.eve.molina@gmail.com if you want to chat about freelance, temp-to-perm or full-time opportunities.
Let's tawk, no big whoop.