hey THERe

I'm Sara and I like words. In fact, I obsess over them. In a good way. So, when I graduated from college with a BA in Psychology, I decided to pursue a professional writing career.

A conceptual copywriter and creative leader, I craft words that build trust, drive action, and deepen brand loyalty. I got my start in magazine editorial, wrote in-house for some of the world's most renowned retailers, and then went agency-side 10 years ago. I specialize in CPG, food & beverage, beauty, hospitality, and health, but I’ve written for practically every industry (see below for details).

I’m passionate about empowering people to choose products and experiences that support their well-being and bring them joy. And I’m particularly interested in collaborating with brands that are committed to making a positive impact on people and the planet.

So what can I do for you?

  • 360 campaign ideation and execution (print, digital, social, OOH, TV)

  • Brand voice and style guide development

  • Brand strategy and positioning

  • Social content (organic and paid)

  • Digital video and audio scripts

  • SEO/UX optimized web content

  • eComm including product copy (romance and technical)

  • CRM emails

  • Blog posts and articles

  • Direct mail, brochures, and catalogs

AND SO MUCH MORE

Clients/brands I’ve worked with by industry:

Fashion/Retail/Luxury: Bloomingdale's, Saks Fifth Avenue, Lord & Taylor, Victoria’s Secret, Amsale, Keds, TUMI, Movado
Beauty/Personal Care: Garnier, Olay, Lancôme, Matrix, St. Ives, Pond’s, Simple, Suave, Caress, Vaseline
Food & Beverage/CPG: HelloFresh, Green Chef, EveryPlate, KIND Snacks, Knorr, Magic Spoon, Hellmann’s, Ice Cream Now (Unilever brands), Breyers, Talenti, Pure Leaf, Lipton
Hospitality: Marriott International (all 30 brands and Marriott Bonvoy)
Telecom: Verizon
Automotive: Cadillac
FinTech: Klarna
Electronics: Samsung (Cheil)
Editorial: J-14 magazine, Grace magazine
Health/Pharma: Pfizer, Allergan (winning pitch), Walmart Health, SkinMedica, Women’s Imaging Center South Orange, and several other brands across oncology, rheumatology, immunology, mental health, and sexual health
Behavioral Health: East Side Social
Non-Profit: Girl Scouts, STK Sports Academy
Real Estate: The Muse (Austin), Estate at The Yards (DC), 530 Fifth Avenue (NYC)

Hit me up at sara.eve.molina@gmail.com if you want to chat about freelance, temp-to-perm or full-time opportunities.

Let's tawk, no big whoop.