Studio Lily Kwong Landing Page JW Marriott
To celebrate the launch of the Studio Lily Kwong × JW Garden collaboration at three JW Marriott hotels, I crafted landing page copy that brought the brand’s wellness pillars to life. The studio’s first-ever herb gardens offered multi-sensory spaces for guests to reconnect with nature and embrace mindfulness.
Part of a larger integrated campaign spanning social, PR, and immersive guest experiences, the project was a finalist at the 15th Annual Shorty Awards, generated 698 million media impressions, reached 29.2 million on social, and was featured in Vogue, Domino, Well+Good, and more.
Below is the landing page copy I wrote for jw-marriott.marriott.com.
