Organic Social Garnier
For 2.5 years, I was the creative lead for Garnier USA’s social media channels. To ensure consistency across agency and client teams, we developed the brand’s first-ever social playbook covering copy, photography, design, and more.
Although we were a small, scrappy team with a tight annual budget, we created thumb-stopping posts that boosted conversion and deepened brand affinity. To get there, we planned every detail of our shoots before stepping into the studio or heading on location. From pulling swipe and sketching frames to mapping out camera angles and locking down props, nothing was left to chance. After each monthly shoot, I wrote copy for all posts.
Here are some examples of the many organic social posts we created from concept to execution for Garnier USA's Instagram, Twitter, and Facebook.
