Paid Social Pure Leaf Matcha
When Pure Leaf wanted to draw awareness to their new organic matcha powder, they turned to our creative team at U-Studio to create thumb-stopping paid social assets.
The ask: Develop 4 pieces of creative targeted at 4 distinct consumer groups: Wellness Enthusiasts, Coffee Drinkers, Tea/Matcha Drinkers, and Baking Enthusiasts.
The solution: An art director and I created 4 elegant videos under the campaign umbrella “Meet Your Matcha”. Following the high-end visual aesthetic of the larger Pure Leaf brand, each video follows a question/answer format that tells each consumer group why they should choose Pure Leaf Matcha over any other brand.
Here are the video posts we created, with corresponding post copy beneath each. .
Wellness Enthusiasts
Start your day right with sustainably sourced Pure Leaf Premium Organic Matcha Powder, only @Amazon
Coffee Lovers
Trade your coffee for the smooth flavor of Pure Leaf Premium Organic Matcha Powder, only @Amazon.
Tea/Matcha Drinkers
Indulge in the fine quality & authentic flavor of Pure Leaf Premium Organic Matcha Powder, only @Amazon.
Baking Enthusiasts
Elevate your baking with the extraordinary flavor of Pure Leaf Premium Organic Matcha Powder, only @Amazon.