Paid Social Hellmann’s
The brief was to create a paid social campaign to promote Hellmann’s (aka Best Foods on the west coast) better for you, light, and vegan mayo varieties.
The visual assets were limited and the copy direction was minimal. So 2 art directors and I decided to create playful gifs that would grab people’s attention on Instagram, Facebook, and Twitter, and convince them to try the brand’s “healthier” options. All without using the word “healthier”.
Here are the 5 social posts we created and I wrote, which we also adapted into banners.
Better For You
Avocado Oil, Vegan, or Olive Oil? Hellmann’s has a delicious sandwich spread for every taste out there.
Light
Don’t compromise taste for fewer calories when you can have both with Hellmann’s Light Mayonnaise!
With half the calories of regular mayonnaise, Hellmann’s Light elevates this Salmon & Grain Salad from ordinary to amazing.
Vegan
Meet Hellmann’s Vegan, the plant-based spread with a delicious, creamy taste.
Calling all plant-based eaters! See how to make this roasted pumpkin sandwich 100% vegan with Hellmann’s.