I'm Going To Saks Campaign for Saks Fifth Avenue

I'm Going To Saks Saks Fifth Avenue

Saks Fifth Avenue’s transportation-themed "I'm Going To Saks" campaign centered around unexpected modes of transportation, and was accompanied by witty copy that explained why shoppers would go to Saks. I worked with my fellow copywriters to create a consistent tone then teamed with art directors to produce creative copy for all supporting advertising and marketing materials. This included OOH, magazine ads, catalogs, direct mail pieces and in-store signage . Here are some examples of how I brought the campaign came to life across different mediums and product categories.

Fashion's Night Out Sweet Truck
OOH

Hotel Door Hangers
OOH

Magazine Ads

Beauty Catalog

Fine Jewelry Catalog