Hydrating Face Mists Campaign for St. Ives

Hydrating Face Mists Campaign St. Ives

Face mists are one of the most buzzed about skincare products of the moment. So in March 2019, St. Ives launched 3 new moisturizing mists that offer different mood-boosting benefits: Zing! for an instant burst of energy, Yaaas for a boost of happy, and Ohm for a feeling of relaxation.

Targeted towards Gen Z, I teamed up with 2 talented art directors to conceptualize and execute a cohesive campaign across key visuals, digital videos, and radio spots. The poppy visuals, bubbly talent, and conversational tone, including the tagline “Spritz for all the feels”, run throughout all content that introduces the brand new product category for St. Ives.

Here are the digital videos, KVs, and radio spots we created. As well as site copy that was adapted by the web team based on our concept.

Digital Videos

:15 Range

:06 Range

:06 Zing

:06 Yaas

:06 Ohm

Key Visuals