Digital Radio Lancôme
When I was at Publicis, I was the go-to digital radio spot writer for Lancôme. I created countless :15 and :30 ads promoting their gifts with purchase at department stores like Macy’s and Dillard’s. My scripts helped drive awareness and urgency around these limited-time offers, supporting strong in-store sales and reinforcing Lancôme’s prestige.
Beyond writing, I oversaw recording sessions and directed talent to ensure every spot captured the brand’s elevated yet compelling voice.
Here are 2 spots I wrote and recorded.