Cooking Quiz Knorr
Knorr is a British seasoning brand that also sells its meal-starter products stateside. After creating a recipe-generating quiz on their UK site, the US site wanted something similar. That’s where I came in.
The brief: Create a 6 question quiz that dishes out a customized selection of recipes based on cooking skill, lifestyle, and food preference.
The solution: A Buzzfeed-style cooking quiz. To develop the quiz, I named the cooking personas, wrote the quiz intro, edited the questions, and wrote the results page for each.
The result: By delivering personalized meal recommendations, the quiz helped Knorr build stronger connections with its audiences while driving traffic to key recipe pages.
Here’s the Cooking Quiz that appeared on Knorr.com.
The Cooking Quiz Intro
The Questions
The Results
