Clinical Care Article Vaseline
It’s no secret that a good skincare routine can improve the quality of your skin, but can it also improve the quality of your life? According to a leading university study, conducted on behalf of Vaseline® Clinical Care, it can. Specifically, a moisturizing regimen can make you feel more comfortable wearing what you want, help you catch more Zs, and more.
To spread the word to new and lapsed consumers, Vaseline launched a precision banner campaign that led to an article I crafted for their website.
By linking skincare to real quality-of-life benefits, the campaign sparked renewed interest and engagement across all target audiences.
Here are the targeted banner ads and the article I wrote for Vaseline.com.
Banners
Article on Vaseline.com
