Branding The Muse SoCo
I developed the verbal identity for The Muse SoCo, a boutique apartment complex in Austin, Texas. Partnering with an incredible graphic designer, we sold our music-inspired vision to the client with this concept statement:
Music is the heart and soul of Austin, and SoCo’s newest boutique apartments pay homage to this legacy. A seriously cool place to call home. The spotlight is on the rock ‘n roll and indie rock scenes and has a decidedly retro feel. The vibe is loud, lively, and unapologetic. By capturing the local ethos, The Muse aims to grab the attention of young professionals who work hard and play harder.
The verbal identity and design system we crafted extended across the brochure, website, and infographics—delivering a cohesive brand experience that resonated with the independent spirit of the target audience.
Here are some examples of the branding work we created and how it was adapted for the website.
Branding
TheMuseSoCo.com
