Bra Fit Event Bloomingdale's
Bloomingdale's had done a bra fit event for years but attendance was declining. I was asked to create a more compelling campaign to stir up excitement for the event and ultimately increase sales. I came up with a playful concept called "If The Bra Fits" and created multiple executions along that theme, from an old-school comic book panel/horror movie poster to a break up letter from your bra. Creative lived on postcards, newspaper ads and in-store signage. All media included the tagline "If The Bra Fits", like the custom pink tape measures that fit specialists wore. This eye-catching campaign ran for over a year and helped significantly increase event attendance and boost bra sales for Bloomingdale's.
